This spring, the heart of Cambridge was filled with the magic of the West End as Grand Arcade welcomed Disney’s The Lion King pop-up exhibition and the response was nothing short of extraordinary.
Over the course of the month-long installation, almost a million visitors came through the centre to experience original masks, puppets and costumes from the world-renowned production. Featuring iconic characters including Rafiki, Zazu, Mufasa, Simba and Nala, the free exhibition offered families, visitors and local residents the chance to step inside one of theatre’s most celebrated shows without leaving Cambridge.
For many, it was more than an exhibition. It was a reason to come together during the Easter holidays, to explore the city centre, and to share an experience across generations. Children discovered the artistry behind the characters they know and love, while adults were reminded why The Lion King has remained a global phenomenon for nearly three decades.
The impact was clear. Grand Arcade reported an 11% increase in footfall year-on-year across Easter half-term, showing the power of experiences that give people something memorable to enjoy beyond traditional retail.
At STONES, we often talk about the importance of places creating moments, not just transactions and Grand Arcade continues to show what that looks like in practice. While shopping remains at its core, the centre has increasingly become a lifestyle destination where culture, creativity and community sit alongside retail.
As Marketing Manager Julie Kervadec previously explained, the strategy has been to create “experiential shopping” and give people “an extra reason to visit.” The Lion King exhibition was a perfect example of that vision brought to life.
The installation was officially launched with a special workshop featuring Gary Jordan, who plays Zazu in the West End production, alongside members of the creative team. Visitors were able to learn more about the craftsmanship, storytelling and design that have made the musical such an enduring success.
For Cambridge families, it meant a free and accessible day out in the city centre. For visitors, it added another reason to spend time in Cambridge. For local businesses, it helped bring energy and footfall into the city during a key seasonal period.
It also felt like a natural fit for Grand Arcade — a place that increasingly understands its role as more than somewhere to shop. In a city shaped by ideas and culture, people are looking for experiences that feel engaging, inclusive and worth leaving home for.
The exhibition may now have closed, but its success leaves a lasting impression. Grand Arcade didn’t just host The Lion King this spring, it brought a little theatre, imagination and shared joy into the everyday life of Cambridge.
And if you spotted the campaign in Volume 18 of STONES, you’ll know this was one event well worth roaring about.
